1.0 can lead to a better brand recognition,

1.0   Introduction

When we think about the marketing industry, if you want
to reside in it, you have to grasp new marketing techniques, mainly technology
that coordinates the mobile and in-store familiarity for your customers. The
massive increase of technology and the rising effect of the new generation,
have found new challenges and opportunities for supermarket owners among
alternative trends. A few companies have been chill out to open-up
mobile-friendly technology into their shops for the scare of troubling the
marketing experience. Anyhow, researchers have discovered that experienced
mobile technology can lead to a better brand recognition, expanded consumer
engrossment and etc. Beacon technology is one of the most advanced forms of
mobile-friendly technology to win the market in recent years.

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Beacon technology serves a low-priced and broadly
suitable methods for smartphones now. It helps to collaborate with Bluetooth
low energy devices, eg. other smartphones, and committed beacon transmitters
inside the real store. Based on the location where they are standing these
collaborations supply consumers with strong product information, admits for
suitable and contextual content to be delivered right to their digital device.

This study aims to implement a system which helps shop
owners, marketers comprehend how to make the most of the promising that beacon
technology supply for real-time personal engagement.

2.0   Literature Review

2.1 Existing

People may
have two contrasting attitudes for a thing able to be perceived simultaneously
according to recent theories in social psychology. One that is explicit and
corresponds with intentional deportment, and one that is implicit and
corresponds with voluntary deportment. Hoch and Loewenstein’s model in 1991 describes
how and why customers involvement unexpected growth in a wish for a product
that can ensue in the short-term first of long-term favors. According to the
Friese, Wanke and Plessner’s results in 2006 , contributors of an investigation
whose explicit and implicit favors regarding unbranded and branded food
products were different and more possibility to select the implicitly favored
brand over the explicitly one when selections were made under time pressure.


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