Creating a leaflet for the local scout group
The problem I intend to solve is the local scout group will close unless they get more members so he approached me to organize a leaflet to promote the scout group. The leaflet will be down on the computer so it looks professional as doing it manually will be time consuming and expensive with photocopying. I will be doing a leaflet for my local scout group to boost their attendance. I will include simple information about the group and what they do on scout nights and how to join.
This will be technically an advertising campaign to make people join. Using DTP as this provides me with all the software I need to make this leaflet successful for the scout group will make this. I will be targeting 13-14 year olds and will be using Microsoft publisher as I can add borders to make it look attractive or Word as this contains clipart and word art. Doing it on the computer is an advantage as it produces leaflets quickly and excellent quality. I will use colourful scheme to make it look interesting to young boys.
I could use Microsoft word but Publisher specializes in DTP and has additional features or word as this is also a DTP package and has many extras, which I can download from the Internet eg. New clipart pictures. I intend to: a) Boost attendance b) Give the boys and girls in the local community something to do on Friday evenings. Analysis The leaflet’s information will contain word-processed information, as typed information is easier to read to read than hand written. I will probably use coloured text to attract the eyes of the children I am attempting to make join scouts.
The leaflet will contain pictures of past activities and points of views from ex-scouts and current scouts to get an insiders view. I will make a prototype of the leaflet and ask my friends and the person involved to see if it does indeed have the potential to boost the attendance of the scout group. If it does not then I will ask for pointers to see where improvement is needed. After I have gathered the required information I will have to find out how to distribute them among the public.
The leaflet will have contacts so you know how to join and a form so if you want to join you can straight away. I will include a map as requested from the scout leader so they know where it is in location to them. The problem I have to solve is that the scout group is low in attendance ands I will produce a leaflet with maps, photos, and comments from scouts. I will be in constant contact with the leader so I can improve it. System Flow Chart Design These are screen shots from my project I got all the pictures from http://www. scoutbase. org. uk.
I have chosen landscape format with 3 columns as it looked the more attractive and easier to read when I made a prototype project at home using a plain piece of paper, and folded it in to 3 columns. I have included a writing section and a picture section so it attracts and explains what scouting is and how to join. This is the DofE award scheme logo I have included this as you can do this at scouts. This is a scout parascending. This is what scuts do on camp sometimes. These pictures give the reader an overview of what type of activities the scouts do. The actual leaflet will fold like so:
The pictures I have used are all in the form of jpeg as these files are small in size and save up memory. Implement My design has been improved, as I had to change the layout of my leaflet as it was in portrait but now it is in landscape. My personal opinion of my leaflet is that it looks attractive. When I first printed off my leaflet the text was unclear so I surrounded the text with a text box and this made the text stand out more and more visible. I took the final design, which is included to the scout leader, and he thought it looked very promising.