Facebook’s traffic. •Average Facebook user has 155

Facebook’s audience profile

With an average of 1.15 billion daily active users,
Facebook is the market leader for social networking sites. Your brand will
undoubtedly have a
presence there – even if it turns out
it is smaller than thought.

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It
surprisingly turns out that more men than women use Facebook. 56% of all
Facebook users are Men and only 44% of users are female.

The
most users come from the age group of 18-24 from women at 34% of all the
websites’ traffic.

•Average Facebook user has 155 “friends”.

•56% of online Seniors aged 65+ are on
Facebook and 63% are between age 50-64.

•87% of online users of age 18-29 are on
Facebook.

•74% college graduates are on Facebook.

•72% of online users of income more than
$75K are on Facebook.

•82% of 18 to 29-year-olds online in the
U.S. use Facebook.

•79% of 30 to 49-year-olds online in the
U.S. use Facebook.

•56% of U.S. online users ages 65 and up
use Facebook.

The
company is rolling out a feature that allows you to get a closer look at your
friend’s buddies. It’s not only showcasing connections you’ve yet to make but a
lot of current friends as well, which seems a bit odd, but I suppose it helps
you orient yourself with friends you haven’t interacted with in a bit. 

Once
you tap on a button urging you to “get to know name’s friends” you’re cast
into a carousel of the connections. Previously, the most prominent way Facebook
orients you with potential new friends was by showing you your mutual friends.
This option digs deeper, showing you events that you both attended, pages you
both like, places you’ve both worked or lived.

In
February, Facebook began rolling out “Discover People,” a feature designed to
help you find new connections largely through groups and events. The friend
cards are the same here, but this roll out throws them into a more wide feature
release.

There
are more features in Facebook, such as:

•News Feed – which keeps the public up
date with regular news and breaking news.

•Friends – These are the people who you
follow and interact with. You can send a friend request by clicking on a user’s
profile and clicking “Send Friend Request”.

Facebook
is well known for copying Snapchat’s features. For example, they copied
Snapchat’s “Story” feature, in which you get to see how your friends days have
been and what they’ve been up to. They are also now copying Snapchat’s
“Streaks” function, in an ill attempt to get people to interact daily.
“Streaks” are a feature where if you and a friend both send a photo to each
other a day through your DM’s (Direct Messages or PM’s, Private Messages) you
will obtain a “streak”.

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