FROM: ARUSH JAIN
DATE: JANUARY20, 2018
Report on Graphic Designing
SUBJECT: INFORMATION ABOUT GRAPHIC
Graphic designing is the
art and science of planning and expecting new ideas with visual communication
and problem- solving using one or more of typography, photography and illusions. A good
graphic designer possess strong interpersonal and marketing skills, in addition
to an eye for details and strong knowledge of electronic media packages.
Graphic designing is a
mixture of two things visual communication with a purpose which involves
drawing, illustration, lettering, branding, photography to solve a particular
problem with the use of design principles. The purpose of an informative report
on graphic designing is to provide knowledge and inform readers about the
better image quality for the pictures posted on brochures, printed cards,
newspapers, magazines using various technologies, software, computer languages.
Primary audience: Rachelle Taylor
Secondary audience: IT Professionals
Tertiary audience: Bloggers, News, Media outlets
The primary audience of an
informative report is Rachelle Taylor, Effective Written Communication course
instructor at The University of Winnipeg PACE’s Strategic Marketing and PR
program. I researched Rachelle to determine some background that would guide my
report information. And I found that she was inspired by the power of online
story telling to create epic experiences offline and became Entrepreneur and
Digital Marketing instructor. Also, she gives yoga lessons at Yoga Public in
downtown Winnipeg. As a Digital Marketing instructor, knowledge about graphic
designing will also help her in launching more events and brands using some
sort of image, video, graphics, animation as these both industries are
co-related to each other.
3.0 ELEMENTS OF GRAPHICS:
SIGNS: A letter, a
WRITING: Text in
books, newspapers, on posters, in advertisements etc.
GRAPHIC: A map, an
illustration, a diagram.
photograph, or a detail.
background, the surrounding to be included in the design even if it is merely
4.0 PHASES OF DESIGNING:
The first and most
critical phase of designing one many often skip of is concept development. It
is extremely important to make a strategic decision rather just going with what
looks good at that time. After that, we explore creativity to put out our ideas
in the form of pictures, colour, typography and layout which includes different
types of design including logo, digital publishing, animation with the use of
software used in graphic designing.
ü Briefing the project with your client.
ü Define the problem
ü Researching client’s requirement.
ü Brainstorming on the message.
ü Choose the best solution.
ü Build the design.
ü Presenting and refining the work.
ü Put design into production.
5.0 ROLES AND STRATEGIES IN GRAPHICS:
Existing problems and
Current benefits and
successes to be leveraged
Unmet client/customer needs
behaviours and attitudes
Emerging ideas and trends
LANGUAGES: HTML, XHTML,
SOFTWARE: Adobe photoshop,
Illustrator, Dreamviewer, Corel Draw.
ROLES: Art Director, Creative Director, Drafter
(Architecture and Engineering), Film and Video Editor, Graphic Designer, Industrial/Product
Designer, Marketing Manager, Multimedia Artist/Animator, Technical Writer, Web Designer.
1. Understanding Design Strategy- Terry Lee Stone february22,2013
2. AIGA the professional association for design – Juliette Cezzar October05,2017 https://www.aiga.org/guide-careerguide.