International Mkt

————————————————- Chapter 6 Study/Review Top of Form Score: 50 out of 50 points (100%) The questions on this assignment were pooled. The question numbering below has been standardized to assist you in discussions of the results with your instructor. 4. award: 10 out of 10 points The ideal political climate for a multinational firm is: | a country where international laws do not apply. | | a country where favors can be purchased cheaply. | | a stable, friendly government. | | a government where absolute power is a reality. | | an authoritarian government that can be dealt with through non-legal channels. The ideal political climate for a multinational firm is a stable, friendly government. Because foreign businesses are judged by standards as variable as there are nations, the stability and friendliness of the government in each country must be assessed as an ongoing business practice. Multiple Choice| Learning Objective: 06-01 – What the sovereignty of nations means and how it can affect the stability of government policies|  | 9. award: 10 out of 10 points An intense feeling of national pride and unity, an awakening of a nation’s people to pride in their country is called: socialism. | | communism. | | fascism. | | nationalism. | | polarism. | Nationalism can best be described as an intense feeling of national pride and unity, an awakening of a nation’s people to pride in their country. This pride can take an anti-foreign business bias, where minor harassment and controls of foreign investment are supported, if not applauded. Multiple Choice| Learning Objective: 06-02 – How different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries|  | 9. award: 10 out of 10 points Since the government of Nigeria is strapped for cash, it has decided to tax all foreign investments (such as oil production equipment) by up to forty percent of appraised value. The Nigerian government has found that this is the handiest and quickest means of finding operating funds. The economic risk in discussion here is: | exchange controls. | | local-content laws. | | import restrictions. | | tax controls. | | price controls. | Taxes are classified as a political risk when used as a means of controlling foreign investments.

In such cases, they are raised without warning and in violation of formal agreements. Multiple Choice| Learning Objective: 06-04 – The importance of the political system to international marketing and its effect on foreign investments|  | 24. award: 10 out of 10 points Why do terrorism experts predict multinational businesses will be targeted by terrorists more frequently? | They are rich and they are powerful. | | They are capitalists and what they sell. | | They are less well defended and because of what they symbolize. | | They destroy the environment. | They are subterfuge for espionage agents. | There are reasons to expect that businesses will become increasingly attractive to terrorists, both because they are less well defended than government targets and because of what they symbolize. Multiple Choice| Learning Objective: 06-05 – The impact of political and social activists, violence, and terrorism on international business|  | 30. award: 10 out of 10 points Juliet is concerned with the potential for political harassment when her company enters a new international market.

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To reduce the risk of political harassment she will consider using _____ to enter the market. | Importing| | sole-proprietorships| | multinational corporations| | joint ventures| | trade bloc memberships| Typically less susceptible to political harassment, joint ventures can be with locals or other third-country multinational companies; in both cases, a company’s financial exposure is limited. Multiple Choice| Learning Objective: 06-06 – How to assess and reduce the effect of political vulnerability|  | |  | | | Hintclose window | | |  | | Bottom of Form © 2011 The McGraw-Hill Companies.

All rights reserved. ————————————————- Top of Form Score: 40 out of 50 points (80%) The questions on this assignment were pooled. The question numbering below has been standardized to assist you in discussions of the results with your instructor. 5. award: 10 out of 10 points At the top of the list of political issues concerning foreign businesses is the: | ruling party of a country. | | the political history of a country. | | the voting process of a country. | | the court system of a country. | | the stability or instability of prevailing government policies. Governments might change or new political parties might be elected, but the concern of the multinational corporation is the continuity of the set of rules or codes of behavior and the continuation of the rule of law—regardless of which government is in power. Multiple Choice| Learning Objective: 06-01 – What the sovereignty of nations means and how it can affect the stability of government policies|  | 9. award: 10 out of 10 points An intense feeling of national pride and unity, an awakening of a nation’s people to pride in their country is called: | socialism. | communism. | | fascism. | | nationalism. | | polarism. | Nationalism can best be described as an intense feeling of national pride and unity, an awakening of a nation’s people to pride in their country. This pride can take an anti-foreign business bias, where minor harassment and controls of foreign investment are supported, if not applauded. Multiple Choice| Learning Objective: 06-02 – How different governmental types, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries|  | 18. award: 0 out of 10 points In Thailand, it is required that any milk sold in the country must contain at least 50 percent milk from Thai dairy farmers. This would be an illustration of which of the following economic risks faced by international producers of milk? | Exchange controls| | Local-content laws| | Import restrictions| | Tax controls| | Price controls| In addition to restricting imports of essential supplies to force local purchase, countries often require a portion of any product sold within the country to have local content, that is, to contain locally made parts.

Multiple Choice| Learning Objective: 06-04 – The importance of the political system to international marketing and its effect on foreign investments|  | 26. award: 0 out of 10 points Slammer, Melissa, and “Goner worm” are all examples of: >| viruses damaging the Internet. | | politically sensitive products. | | third-world diseases. | | hackers intent on attacking multinational businesses. | | new video games espousing Internet crime. | The Melissa virus and the denial of service (DoS) attacks that overloaded the Web sites of CNN, ZDNet, Yahoo! and Amazon. com with a flood of electronic messages, crippling them for hours, were considered purposeful attacks on specific targets. The “Slammer” brought Internet service to a crawl. It doubled its numbers every 8. 5 seconds during the first minute of its attack and infected more than 75,000 hosts within 10 minutes. After infecting hundreds of thousands of computers in Europe and North America, the “Goner worm” traveled to Australia overnight and brought down government agencies, financial and manufacturing sites, and at least 25 MNCs.

Multiple Choice| Learning Objective: 06-05 – The impact of political and social activists, violence, and terrorism on international business|  | 33. award: 10 out of 10 points One approach to dealing with political vulnerability is the _____ an attempt to lessen political risks by paying those in power to intervene on behalf of the multinational company. | subornation| | protection money| | political payoff| | perjury| | rake-off| One approach to dealing with political vulnerability is the political payoff— an attempt to lessen political risks by paying those in power to intervene on behalf of the multinational company.

Multiple Choice| Learning Objective: 06-06 – How to assess and reduce the effect of political vulnerability|  | |  | | | hintclose window | | |  | | Bottom of Form © 2011 The McGraw-Hill Companies. All rights reserved. Chapter 7 7. award: 10 out of 10 points The basis of _____ is the Koran. | common law| | code law| | legal tradition| | Marxist-socialist tenets| | Islamic law| The basis for the Shari’ah (Islamic law) is interpretation of the Koran. 11. award: 10 out of 10 points The World Court can adjudicate disputes between which of the following? | Disputes between two companies| Disputes between a private citizen and a government| | Disputes between governments| | Disputes between trade bodies of various countries| | Disputes between a company and a government| The World Court can adjudicate disputes between governments, whereas the other two situations must be handled in the courts of the country of one of the parties involved or through arbitration. 25. award: 0 out of 10 points Which of the following countries has ownership of IP rights established by prior use—whoever can establish first use is typically considered the rightful owner? | United States| | Brazil| | Japan| | France| | Saudi Arabia| In the United States, a common-law country, ownership of IP rights is established by prior use —whoever can establish first use is typically considered the rightful owner. 31. award: 10 out of 10 points _____ is by its nature a global enterprise for which no political or national boundaries exist. | The Internet| | The ASEAN| | The NAFTA region| | The European Union| | The OPEC region| The Internet is by its nature a global enterprise for which no political or national boundaries exist. 37. award: 0 out of 10 points U. S. firms, their foreign subsidiaries, or foreign firms that are licensees of U. S. technology cannot sell a product to a country in which the sale is considered by the U. S. government to affect: | relationship with the world community. | | the national security of the United States. | | the competitive balance of free competition inside the U. S. | | the overall balance of payments of the United States. | | the competitive balance of world trade. | American firms, their foreign subsidiaries, or foreign firms that are licensees of U. S. echnology cannot sell products to a country in which the sale is considered by the U. S. government to affect national security. 5. award: 0 out of 10 points Under common law, ownership is established by _______; under code law, ownership is determined by ___. | use; registration| >| shareholding; use| | legal right; patent| | tradition; legal right| | heredity; shareholding| Under common law, ownership is established by use; under code law, ownership is determined by registration. 11. award: 10 out of 10 points The World Court can adjudicate disputes between which of the following? Disputes between a company and a government| | Disputes between two companies| | Disputes between trade bodies of various countries| | Disputes between a private citizen and a government| | Disputes between governments| The World Court can adjudicate disputes between governments, whereas the other two situations must be handled in the courts of the country of one of the parties involved or through arbitration. 21. award: 10 out of 10 points One counterfeiting problem for international marketers is: | government regulations legitimizing counterfeiting. | collusion between contract manufacturers and illegitimate sellers. | | the theft of products by pirates during shipping. | | the ease with which consumers can tell the difference between real and counterfeit products. | | the worldwide availability of duplication software. | Collusion between the contract manufacturer and illegitimate sellers for law enforcing authorities. 33. award: 0 out of 10 points All countries have laws regulating all of the following marketing activities EXCEPT: | channels of distribution. | >| production volume. | | product development. | | labeling. | promotion. | All countries have laws regulating marketing activities in promotion, product development, labeling, pricing, and channels of distribution. 38. award: 0 out of 10 points The first objective of these laws is to protect American consumers by ensuring that they benefit from products and ideas produced by foreign competitors as well as by domestic competitors. Which law is in discussion? | Criminal laws| | Incorporation laws| >| Antitrust laws| | Monopoly laws| | Intellectual property laws| Antitrust enforcement has two purposes in international commerce.

The first is to protect American consumers by ensuring that they benefit from products and ideas produced by foreign competitors as well as by domestic competitors. The second purpose of antitrust legislation is to protect American export and investment opportunities against any privately imposed restrictions. Chapter 8 9. award: 10 out of 10 points Which of the following questions should be asked by a marketing researcher that is seeking to establish the reliability of secondary data sources in the international arena? | Was the data available on the Internet? | | Who collected the data? | How much does the data cost? | | How does the government view marketing research in the host country? | | What language is used in the host country? | To effectively judge the reliability of secondary data sources, following questions should be asked: Who collected the data? For what purposes were the data collected? How (by what methodology) were the data collected? Are the data internally consistent and logical in light of known data sources or market factors? 19. award: 10 out of 10 points Which of the following research methods is most likely to be associated with quantitative research? Survey| | Observation| | Data gathering with the help of mechanical devices| | Interview| | Focus group| Survey research is generally associated with quantitative research, and the typical instrument used is a questionnaire administered by personal interview, mail, telephone, and, most recently, over the Internet. 29. award: 10 out of 10 points Marketers use three different techniques to ferret out translation errors ahead of time. Which of the following would be one of those techniques? | Back translation| | Linear translation| | Serial translation| | Re-centering translation| Rollback translation| Marketers use three different techniques, back translation, parallel translation, and decentering, to help ferret out translation errors ahead of time. 42. award: 10 out of 10 points The key to using expert opinion to help in forecasting demand is _____ that is, comparing estimates produced by different sources. | polling| | simulating| | triangulation| | morphing| | modeling| Triangulation is the key in using expert opinion to help forecast demand and it involves comparing estimates produced by different sources. 46. award: 10 out of 10 points

A comprehensive review of the different approaches to multicountry research suggests that the ideal approach is to have: | all research done by a research entity located in the home country. | | an international research department that is solely responsible for all research no matter where it might be needed. | | local researchers in each country, with close coordination between the client company and the local research companies. | | all research done by local research entities in the target country. | | all research done by a local research entity and then get it verified from a research entity in the target country. A comprehensive review of the different approaches to multicountry research suggests that the ideal approach is to have local researchers in each country, with close coordination between the client company and the local research companies. This cooperation is important at all stages of the research project, from research design to data collection to final analysis. 4. award: 0 out of 10 points Which of the following best describes the basic difference between domestic and foreign market research? | The complexity of the rules governing the foreign market research. | The cost of foreign market research. | | The ability to get accurate pricing data from foreign markets. | | The willingness of the respondents to give information. | >| The accuracy levels of the foreign market research. | The basic difference between domestic and foreign market research is the broader scope needed for foreign research, necessitated by higher levels of uncertainty. 13. award: 10 out of 10 points Marketing research methods can be grouped into two basic types. What are these two types? | Traditional and electronic| | Pre-analysis and post-analysis| Quantitative and qualitative| | Descriptive and conclusive| | Intuitive and deductive| Marketing research methods can be grouped into two basic types: quantitative and qualitative research. In both methods, the marketer is interested in gaining knowledge about the market  28. award: 10 out of 10 points Back translations may not always ensure an accurate translation because of commonly used idioms in both languages. Which of the following types of translation is used to overcome this problem? | Serial translation| | Random translation| | Rollback translation| Linear translation| | Parallel translation| Parallel translation overcomes the problems faced in back translation. In this process, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected. 40. award: 0 out of 10 points According to the text, today the real power of the Internet for international marketing research is the: >| ability to easily access volumes of secondary data. | | reduction in the cost of conducting primary research on international levels. | ability to conduct primary research on international levels without being concerned with laws in different countries. | | reduction in the time required for completing the primary research. | | increase in response for surveys conducted using the internet. | Today the real power of the Internet for international marketing research is the ability to easily access volumes of secondary data. These data have been available in print form for years, but now they are much easier to access and, in many cases, are more current. 43. award: 0 out of 10 points

The _____ method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country. | morphing| | reference class forecasting| | triangulation| >| analogy| | scenario building| The analogy method for estimating demand assumes that demand for a product develops in much the same way in all countries as comparable economic development occurs in each country. Don’t Have Chapter 9 : ( Chapter 10 2. award: 10 out of 10 points Regional economic cooperative agreements have been around since: | the end of World War II. | the American Civil War. | | the discovery of the New World. | | the American Revolution. | | the end of World War I. | Regional economic cooperative agreements have been around since the end of World War II. 17. award: 10 out of 10 points The most fully integrated form of regional cooperation is called a: | political union. | | common market. | | regional cooperation for development (RCD). | | customs union. | | free trade area (FTA). | A Political union is the most fully integrated form of regional cooperation. 23. award: 10 out of 10 points Warren wants to market his products in the three largest European Union countries.

He would market his products in: | Germany, France, and the United Kingdom| | Sweden, Norway, and Finland| | Spain, Austria, and Germany| | France, Spain, and Italy| | United Kingdom, Ireland, and Italy| Refer Exhibit 10. 2 – The European Economic Area: EU, EFTA, and Associates  36. award: 0 out of 10 points One of the challenges facing the European Union in the next 50 years is ____. | managing and preserving the value of the euro| | the aging European population| | transitioning to a common language| >| deciding how to limit the political aspects of union| | avoiding isolation from the United Nations|

The long-term challenges facing the European Union in the next 50 years appear to fall into three categories: (1) improving the Union’s economic performance, (2) deciding how to limit the political aspects of union, and (3) deciding about further enlargement. 42. award: 10 out of 10 points Europe and some of the Baltic states have switched over to a(n) _____ economy. | open market| | protected| | traditional| | command| | mixed| To overcome issues such as inefficient industry and a soviet style command economy, Estonia switched over to a liberalized economy. 6. award: 10 out of 10 points

Nations with _____ economic bases are least likely to encounter frictions in the development and operation of a common market unit. | divergent| | parallel| | complementary| | rigid| | profitable| Nations with complementary economic bases are least likely to encounter frictions in the development and operation of a common market unit. 13. award: 10 out of 10 points Essentially, a free trade area (FTA) provides its members with: | a mass market without barriers. | | customs unionization. | | border crossing without passports. | | a regional cooperation for social development. | | a political union. A free trade area provides its members with a mass market without barriers to impede the flow of goods and services. 25. award: 0 out of 10 points The _____ initiates policy and supervises its observance by member states, and it proposes and supervises execution of laws and policies. | Council of Ministers| >| European Commission| | World Trade Organization| | United Nations| | Commonwealth Delineation| The European Commission initiates policy and supervises its observance by member states, and it proposes and supervises execution of laws and policies. 33. award: 0 out of 10 points

The European Union is anxious to admit new members; however, there have been problems. Which of the following problems has been deemed to be the most significant regarding new member admission? >| The prospect of illegal immigrants from the former Soviet Union| | The problem of multiple currencies| | The rise of Asia in the world arena| | The economic instability of prospective members| | The threat of nuclear war| A broader preoccupation for the EU is the prospect of illegal immigrants from former Soviet states surging across poorly guarded borders of the newer and/or candidate states and making their way farther west within the EU.

The EU is demanding that borders be sealed, but the new and candidate states are reluctant to jeopardize relations with neighboring communities. 43. award: 0 out of 10 points Which is the trade group that is part of Europe and Asia that has emerged and persisted since the dissolution of the Soviet Union? | The European Free Trade Association| >| The Commonwealth of Independent States| | The Eastern Bloc Economic Area| | The Euro-Soviet Union| | The European Union East| Europe (and Asia) has one other trade group that has emerged and persisted since the dissolution of the Soviet Union: the Commonwealth of Independent States (CIS).

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