It in silence. Whereas at home, the distractions

It is no secret that in today’s digital
age, digital platforms like Netflix, have taken over people’s homes. Driving to
video centres to handpick a film and rent DVDs have now become a thing in the
past. This goes the same for dressing up on a Friday night, after school or
work, to go to the cinema and see a film in the whopping, big screen. In its
place, people now prefer to stay at home to watch movies in their portable
devices, i.e. iPads, tablets and smartphones.

 

Digital technologies, like Netflix, provide
a huge array of entertainment inexpensively that can be streamed on any devices.

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This, for me, is the motive that makes people worship it and the reason it destroys
the art of film production. Netflix has replaced the old-fashioned tradition of
families gathering in the cinema and swapped it to the “binge-watching” culture,
in which films, like Harry Potter for example, are watched continuously by the
full sequel, turning movie nights into movie marathons. What makes people opt
for this more too is the access to a wide range of films and TV shows at a
cheap price, which makes it more tempting to ditch the cinema and just take
advantage of the convenience of watching at home. Moreover, cinema tickets can
usually be pricey, not to mention the costs of petrol and snacks combined, encouraging
people to spend more, thus, giving them more reasons to just stay at home to save
money. Although, it is undeniable that binge-watching can be quite relaxing
especially after a tedious week at work or at school, it does not truly translate
the magic of films, which is their ability to challenge perception and form
questions in our heads. It kills the overall cinematic experience of gathering
in a very big, dark room and drawing all attention to the screen in silence.

Whereas at home, the distractions of mobile phones or a conversation that could
easily be sparked up by a family member could be very enticing, thus hindering true
audience participation and appreciation. Sad truth but because of this, people
now just “see the film, instead of consuming and living it.”

 

On the contrary, digital technologies also
saved the business of film production. The success and continuous progression
of digital platforms like Netflix has hopefully served as an inspiration to
fuel the process of creativity and innovation more, as well as increase the
quality of content. If anything, Netflix has helped them fill in the gaps of
the people’s wants, which they have failed to recognise. It saved the business
by acting as a wake-up call which is what they needed.

 

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