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Contemporary media have changed a lot of our experiences and a lot of concepts as well. It could be argued that among others it has changed concept of time too. How we perceived time decades ago, when forms of media were drastically different, has altered a lot. The argument that is becoming popular is that with contemporary media concept of time is annihilated. The ease of documenting the moment and sharing it instantly makes it transitory.  The new features like stories only contribute to this process. We see annihilation of time not only in social media, but also in other forms of it, like television. 
Stephen Mayes wrote in 2012 that “A Smartphone image is escaping the burden of being a document of memory. As streaming phenomenon it’s not designed to be indexed and stored as evidence for future reference.” (Mayes) This indeed is an interesting idea. The smartphones have given every single person an opportunity to become an amature photographer. With a smartphone you do not have to own a professional camera, you do not even have to know how to take a good picture. This gave everyone possibility to simply document the moment. Documenting a moment in this case is very different from documenting a memory. Smartphones made it easy to share the pictures instantaneously on social media, so in this case you document the moment simply to show it to others right away, not for you to have it as a recollection of memory. It is interesting how online albums are different from real ones. I, probably like most of the people,  have a lot of albums filled with pictures, some of my grandparent, more of my parents, some of my childhood. The pictures stop around the same time as the social media evolved. Then we all started making online albums, the ones that  no one ever really goes back to, the one that simply invites others to share your experience and opens a small window to look into your life from. 
It should be mentioned that Mayes shared the idea of annihilation of time in social media five years ago, and as media is developing very fast, several things changed since then. The creation of Snapchat, Instagram and now Facebook and even Messanger stories could definitely be used to back up his argument. The pictures or videos are only posted for 24 hours, then they are deleted, like they never existed. The main purpose of this feature is to feed the increasing need of modern people to share everything instantly, to let others know what they are wearing, what they are eating or how they are having fun. And even though a lot of people put tags of date or time on these stories, this is not to document the memory, but simply to give even more precise information about your day to those seeing it. These apps also offer the opportunity to send a snap to your friends, a picture that will disappear in several seconds. The snaps transformed pictures from means of documenting the memory to simple a mean of communication, where instead of describing what you are doing or how you are feeling you just show it to others.  With this apps we simply share information. As Doane writes, information is one of the things that does not last. “It is expended, exhausted, in the moment of its utterance. If it were of a material order, it would be necessary to throw it away. As it is, one can simply forget it” (Doane 255). The contemporary social media is focusing more and more on sharing information, which disappears in moments, as is simply looked at, understood and forgotten. 
Along with stories there is another feature that became trendy lately that did not exist five years ago for Mayes to write about – Facebook memories. Those instant moments, the pictures or status updates made in a spur of a moment now become memories, they pop up on your feed and remind you of themselves. Facebook has turned  a simple documentation of a moment into a documentation of memory again. But does it contribute to time regaining importance in social media again? It definitely is a step in a different direction from stories, instead of disappearing forever now your pictures reappear after years. But it should be considered that these pictures were taken and posted years ago, when there were no stories. Is it reasonable to think that soon even facebook will not have memories to remind you of?  Increasing usage of stories tend to decrease number of posts shared besides them, so maybe the memories will decrease too. Those posts that facebook memories share were originally  not created to be documentation of memories either. I tend to find myself deleting a lot of old posts when Facebook reminds me of them, they were simply me sharing an idea or a moment years ago, were not meant for facebook to dig up and embarrass me. So in some way Facebook memories do not hinder annihilation of time, they do not make what we share documents of memory, they prove the point that they never were meant to be ones. Another trend that might make us question if we indeed stopped documenting the memories is rise of Polaroids again. They are everywhere, but mostly seen on Instagram’s again. So are they back to document the special moments and keep them as memories? For some, maybe, but it seems like polaroids have new meaning now, as they also are use to simply document the moment and share it online, on Snapchat, Instagram or any other social media. 
While talking about annihilation of time in media we should also look at other formed of it, such as television, for example. As  Mary Ann Doane wrote, “Television, too, has been conceptualized as the annihilation of memory, and consequently of history, in its continual stress upon the “newness” of its own discourse” (Doane 255). Television strives more and more to be current, not to document the past. Doane talks about the ideology of “liveness” of TV. The liveliness is what modern television strives for. It uses live broadcasting to transform record into immediacy. To compare, live broadcast to television would be what stories are for social media – a mean of making the information more current, actual. This increasing ideology of actuality and immediacy is what created a concept of media event. A main criteria for media events is that they “interrupt routine time and… happen within space and time saturated in media” (Wark 266).  So it has to be immediate, current, happening at that exact moment. In the process the concept of continuity is lost, made obsolete. 
To conclude, the concept of immediacy is indeed becoming more and more popular in modern media. Social media is dominated by disappearing stories, the idea of documenting is memory is becoming more and more obsolete. The creation of media events and live streaming on television also could serve as an argument for the annihilation time in modern media. Even though there are some hope for slowing down the process, such as facebook memories or polaroid pictures, it does not seem like there is any hope for reversing it. 

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