Small businesses are driving the economy and providing more goods and services across the nation according to the research. 90% of online experiences begin with a search engine and 50% of people click on the first three listings in the search engine. Nowadays the main concern for small business owners is to find new customers.
Small Business Digital Marketing Statistics of 2016 and 2017:
According to research, nowadays products are sold directly through the Internet than the direct purchasing in person. And research shows that about 70-80% of people look for the company in online Before visiting the small business company or making a purchase with them.
1.50% of small business owners aren’t sure if their marketing efforts are effective, and 15% know they’re not. A distinct minority of small business marketers are using tactics that they know to be effective.
2.6 out of 10 very small businesses have yet to establish an online presence and get a website.
3.Mobile internet advertising spending in India is increasing, in 2017 it was 175.1% whereas in 2016 it was 103%.
4.Internet advertising spending in India is increasing, in 2016 it was 711 whereas in 2015 it was 569.
5.Distribution of advertising spending in India in 2016 is 12.5% and 2017 is 14.3%.
6.SEO is becoming more effective, with 81% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly.
7.Small business owners have doubled their spending on social advertising over the past two years.
8.One-third of all businesses will survive at least ten years. Two-thirds of all businesses survive at least two years and Half of all businesses survive at least five years.
Taking your business online makes sense because customers possibility of reaching your products is most through online only. Digital marketing is no longer a choice for businesses, it has become a necessity. If you’re trying to grow your audience or increase web traffic or improve conversion rates, digital marketing will help you to achieve your goals. Digital marketing involves Search Engine Optimization, Google Adwords, Social Media Optimization, Pay-per-Click(PPC) advertising, email