Studies show that watching sexual content has led to change in sexual attitudes by increased sexual knowledge. Drugs and violence are also aided by continued viewing of such content and it plays a role in changing the culture of individuals. The media concentrates on the content rather than the negative effects of such behavior and potential risks. It’s very important to teach children especially adolescents about sex and its effects especially at a young age.Sexuality and genderThe American culture believes that men have more sexual urges and needs than women. This leads to creation of double standards whereby, women are not allowed to engage in premarital sex whereas men are, and this has caused most women to engage in premarital sex with only one man, in a committed relationship. The men however can engage in premarital sex with many women without any conditions. (Ortner & Whitehead, 1981) According to Alfred Kinsey and Sedgwick’s research, sexuality is a continuous process and is not restricted to a certain sexual orientation. Kinsey came up with a six point scale that rates people from exclusively heterosexual to homosexual. It states that females are more sexually fluid than males. This is evident by how American women can hold hands and hug and that physical closeness that they show.Sexuality and politicsIn every political system, women are mostly excluded and their voices are not heard. In the past the right to vote was not given to women. This is because women were viewed as the minority and their opinions were disregarded. Lately, there are significant changes in politics. Democratic governments have emerged and women are nowadays viewed as equals to men. The constitution promotes gender equality in leadership. In the 1920, there was a petition to the United States for women voters. The women’s suffrage party led to enfranchising women to vote.The General Social Survey did a research project since 1972 to 2012 to show sexual attitudes growth. The following is a diagram showing the results of the study. According to the study:• American adults were more receptive to premarital sex, homosexuality and adolescent sex and less receptive to extramarital sex.• In the early years, 1970s, 29% agreed to premarital sex and they supported it. This percentage rose to 42% in 1980s and finally rose to 62% in 2010.• In the 1970s 21% of the population agreed to homosexuality but it rose to 56% in 2010• The number of sexual partners also increased from7.17 in 1980s to 11.22 for men• The percentage of casual sex also increased from 35% to 45% from 1980-2010. These findings show that there is a rising rejection to cultural norms especially in premarital sex. This has influenced political decision on matters such as contraception and sexual education. Certain interventions have been put in place to ensure sexual health.ConclusionCulture plays a substantial role in defining behaviors that are suitable for individuals to follow including aspects such as sexual attitudes. Understanding aspects that shape culture such as religion, politics and media exposes how culture determines an individual’s views about sexuality. Some cultures however, still question if a person should do what he/she deems right or just follow the norms. Culture changes are slow, and take place due to changes in globalization, advanced technology, conflicts and rules and regulations. These changes bring about a better understanding of people despite their sexual orientation, gender, or culture an aspect that further establishes that indeed culture has an influence on sexual attitudes.