This significance of franchisee’s trust and franchisee’s performance.

This study targets to search out how entrepreneurs perceive
on interaction between franchisor and franchisee usefulness of franchisor’s
supports, edifying up trust to have a better performance of their business. In
extension, it is to show the relationship between franchisors and franchisees
in school business in Gujranwala, Punjab. Franchising is budding fast and
already been a success in international market in decades but still in an early
stage for Gujranwala. In this regard, many entrepreneurs in School franchising
business are unsuccessful in dealing with renowned brands, under the sun. The
contribution of already accomplished researches about franchising has been
explored in importance of relationships between franchisor and franchisee.
Using Leader-Member Exchange theory to develop an intangible model to propose
and explain how relationship quality can affect the significance of
franchisee’s trust and franchisee’s performance. An Exploratory research was
arranged and involved gathering qualitative data using interviews. The sample
considered in the study consisting 3 Branch heads and owners in the franchise
school. This study can be deemed a new study topic in Gujranwala because there
are not many researches on franchisor and franchisee relationship, particularly
in Franchise Schools. A thematic based analysis is used for this study. The
properties of textual information, which detect the important structures of its
communication content, are systematically identified. According to the finding
of this study in franchise business, franchisor allows to use its brand name to
the franchisor with the supports in kinds and cash. All 3 franchisees made
the  statements,  go side by side, that they had supports from
the franchisors. Most of the respondents agreed that the relationship between
them will make their performance better because nature of franchise dealing is
based on cooperation between franchisor and franchisee. 

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