customers will let a company know of their dissatisfaction after using their
products or service. Others simply walk away and seek services from your
competitors. Unfortunately, there are those who will share their bad experience
with their friends, family, colleagues and so on. And in this era of social
media, others will publish their frustrations online thereby fast-tracking the
spread of the bad experience they had to other customers and potential clients.
Therefore, good customer service is the backbone of an organization and
companies should strive to offer the best experience possible to each customer
service can be summed up simply as being prompt in relaying replies to queries,
polite in our interactions with the customers, being professional with how we
handle the complaints and adding a personal touch along with that experience.
may not always be right, but he does pay your bills. Thus, companies need to do
their best to provide the best customer service experience in order to retain them
as clients and hold them back from being a spokesperson for your competitors. Offering
a great customer service experience assists your company in the following ways:
By providing outstanding
customer service you make more money. When they experience great service, your
customers are able to build trust in your organization thus they easily become
repeat customers. Your customer service representatives and employees need to
be friendly. You can also issue discount coupons and thank-you notes which go a
long way toward cementing lasting relationships.
Spend Less on Marketing
customers are satisfied they become your promoters and advocates. You in turn benefit
by getting free, positive word-of-mouth marketing. This is considered the most
effective and authentic form of brand-building.
Happy Customers Spend More
You need to
focus on the quality that your support team offers, to ensure they make
customers feel happy and valued, which will directly impact sales. Research
shows a customer’s
emotional experience during their interaction with your company affects how
much they are willing to spend.
reputation could be the difference between an average business and a very
successful one. Bad news travels fast and far, and is remembered more than good
news. In fact, twice the people hear about a bad customer service experience
than a good one. Therefore, you are better off taking time to address the
issues that your customers have, because this will enhance your company’s
reputation thereby leading to more customers in the future.